Convertia
A multilingual marketing site built as CMS-driven pages, from home and solution modules to contact, blog and company flows, taken through SEO, video and performance fixes to launch.
- Client
- Convertia — marketing site
- Role
- Frontend engineer
- Timeline
- Through launch
- Year
- 2024
- 9
- Pages built
- 3
- Responsive nav menus
01
The challenge
A marketing site needs to do more than match a set of designs. It also needs to give a team a practical way to manage content as the site grows.
For Convertia, that meant building a multilingual site with multiple page types and CMS-driven content, while also getting SEO, video and performance details right ahead of launch.
02
My role
I was a primary frontend implementer for the site, turning designs into reusable, CMS-driven page modules and complete page flows.
I also handled responsive navigation, multilingual page work, and a range of SEO, video and performance fixes as the site moved toward launch.
03
The engineering
Designs into CMS-driven modules
I built core page sections across the site, including home content, solution heroes and CTAs, partners, success cases, newsletter, blog modules, banners and industry heroes.
These were connected to the CMS so content could be managed without hardcoding individual page updates.
Full page flows
I built complete pages end to end, including Contact, Blog, Use cases, Tech Hub, About and Company, Resources, Privacy, the 404 page and Join us, along with the shared footer.
Responsive and mobile navigation
I handled the mobile experiences for the Industries, Cases and Learn menus and built a fluid navbar that adapts across screen sizes.
Launch polish: SEO, video and performance
I refactored the SEO and tag setup, added robots and sitemap configuration, and integrated ReactPlayer for video.
I also fixed autoplay and scroll behaviour and worked on back/forward cache behaviour as part of the site's performance work.
04
What I shipped
- CMS-driven page modules across home, solutions, partners, success cases, newsletter, blog and industries.
- Nine complete pages, including Contact, Blog, Use cases, Tech Hub, Company, Resources, Privacy, 404 and Join us.
- Responsive navigation for the Industries, Cases and Learn menus, plus the shared navbar.
- Multilingual page implementation across the site's main flows.
- SEO and tag refactoring, robots and sitemap configuration.
- ReactPlayer video integration with autoplay and scroll fixes.
- Back/forward cache and other launch-focused performance fixes.
05
Results
- Delivered a broad set of reusable CMS-driven modules and page flows across the marketing site.
- Took the frontend through the final SEO, video, responsive and performance work required for launch.
- Shipped the site as a maintainable CMS-driven experience rather than a collection of hardcoded marketing pages.
06
Stack
- App
- Next.js
- TypeScript
- Tailwind CSS
- Content
- WordPress (CMS)
- Media
- ReactPlayer
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